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Behind The Scenes: Specsavers X Ted Baker Event

Specsavers and Ted Baker kicked off their latest collaboration with an epic debut dinner, hosted by Man of Many, that HeadBox had the pleasure of bringing to life. As two iconic brands merged together to create something beautiful, it was only fitting that we create an event that embodies Ted Baker’s subtle quirkiness and inventive nature.

The Planning

When it comes to creating a beautiful event such as this, our Events team went through meticulous planning to bring together an event that was exciting, engaging and seamless. The first step on the drawing board was to understand the vision for the event and begin venue research. We wanted to encapsulate the essence of the collection as well as the identities of the brands.

After short listing venue options within the HeadBox eco-system Chin Chin Sydney was selected as the perfect spot to host the event.

The Process

Once the venue was locked in at Chin Chin Sydney, it was full steam ahead as our Events team began to think about suppliers and brand ideation for the event. This Space is our go-to styling team who are experts in creating experiential events, from table centrepieces to furniture and hanging decor. Through extensive discussions, mood boards and visual mock-ups, the team locked in beautiful enchanting woodlands theming for the night.

As well as preparation for the styling of the event our events team work around the clock to secure photographers, videographers, entertainment, catering and so much more!

The Production

When it comes to running a seamless event, HeadBox has a team of Event Managers on site to liaise with suppliers and event organisers. From bump-in to bump-out our team are prepared to manage anything that arrises throughout the night as well as guest arrivals, contingency plans, health and safety and time schedules, just to name a few.

What a night! Thanks to the hard work of our Events team, suppliers and event organisers the Specsavers x Ted Baker debut dinner was the perfect kick-off to a fantastic new collection. All guests left the evening smiling and with a new a pair of sunnies, plus frames from their nearest Specsavers from the new Ted Baker collection.

Photographer: Mark Sherborne


1. Who can use HeadBox?

Anyone! Whether you’re a corporate booker looking for a private dining room, meeting room, Christmas or EOFY party venue or you’re a social booker looking for the perfect spot to host your birthday party, hens night or wedding – HeadBox has you covered.

2. What is HeadBox?

HeadBox connects corporate and consumer bookers with venues and suppliers and is the easy way to book, manage and deliver everything in one place. No long searches, no stress, no hidden costs.

3. How do I submit an event brief?

Submitting an event brief is an easy process. Our intuitive brief builder will take you through a series of questions collecting all the necessary details needed to host a great event. We want to know details such as where your event will take place, on what date, how many people are attending, and what your total budget is. Once you submit this information, relevant and available venues will respond to your brief!

4. How long will it take for venues to respond?

Our venues are super quick to respond! You should receive responses or a proposal within 24-48 business hours.

5. What are the top 5 things to consider when choosing a venue?

The cost, the location, style, capacity & catering options.